For property managers

Every community on brand.

We take over your properties’ social media and turn it into a leasing machine — every community, one standard, every month.

Book a portfolio call →See the tiers

Proof · In Greystar’s words

“Our two highest-performing lease-ups are Metro Edgewater & Grove Central. Neither used apartments.com Diamond Plus, and SEM spend was south of $7,000 at both. The only thing those two properties have in common is they use THOMAS.”

Michael Walsh · Greystar

30%+Grove Central leased in month one

11xThe national lease-up pace

1,417+Qualified leads

<$7KSearch spend — both buildings

“I’ve never seen a building lease that fast.” — Laura Wentworth, Greystar

The problem

Great at one community. Silent at the next.

Walk a ten-property portfolio and the split is always the same: one or two communities with great social, a handful posting leftovers, and a few that haven’t posted since 2019.

Inconsistent

Every community looks like a different company, run by whoever has time that week.

No time on-site

Leasing, maintenance and residents come first. Social gets what’s left — usually nothing.

Nobody owns it

Everyone’s job a little, nobody’s job fully. So it doesn’t happen.

A community Instagram feed run by THOMAS

The feed is the front door

Renters judge you here first.

A prospect forms an opinion of your community on their phone before they ever call. We run the whole account so what they see makes them book the tour.

Reels, stories and carousels
Captions, scheduling and publishing
Community and DM management
Creators filmed at your property

How we work with your team

We make your team look good.

We report to the person carrying the marketing title — Regional Marketing Manager, Marketing Specialist, Community Manager — follow your brand standard, and run underneath your on-site team.

Shoot it

Scheduled nationally, property by property, on the cadence each tier calls for.

Post it

Scheduling and publishing handled centrally, on-brand, no on-site login needed.

Manage it

Community and DMs at the tiers that call for it. Fair-housing compliant. You approve.

Report it

Roll-up reporting across the portfolio — a real number for “how’s social doing?”

Portfolio reporting

One report. Every community.

Content, posts, ads and leads for the whole portfolio in one place — so you can answer your regional in one sentence.

Social pricing · per property

Every community on something.

Move a property up as it leases up and back down once it’s stabilized. Portfolio pricing drops at volume.

Get in the gameStarter$500per property / month

1 shoot day per quarter
2 reels a month
4 static posts a month
Scheduling + publishing
Quarterly report

Start here

Stabilized & steadyStabilized$1,500per property / month

1 shoot day per quarter
1 reel + 8 posts a month
Stories weekly
Scheduling + publishing
Quarterly report

Choose Stabilized

Building momentumGrowth$3,500per property / month

Property + lifestyle shoot quarterly
4 reels + 15 posts a month
1 influencer clip a month
Community & DM management
Monthly report

Choose Growth

While you’re leasing upLeaseUp$7,500per property / month

Monthly shoot days
8 reels + 30 posts — daily presence
2–4 influencer clips a month
Same-day community & DMs
Priority national scheduling

Choose LeaseUp

Add ads to any tierWe build, launch and manage every campaign. Your ad account, your budget, lead notifications and a live dashboard.+$2,500/mo

Need a full lease-up?The Lease-Up Sprint — the whole marketing operation for one building, with two guarantees.See it →

Selected clients & partners

The teams that run the market’s buildings already work with us.

What every marketing manager asks first

Straight answers.

Our on-site team already handles this.

A version of it, in whatever time is left after leasing and maintenance. We don’t replace anyone — we take the content and posting off their plate.

Every community is different — can this scale?

That’s what a portfolio system is for. Same team, same standard, tiered per property, staggered so nothing competes for the same month.

We don’t have budget for every property.

Start with Starter — $500 a month gets every community on something. Move properties up as they lease up.

Who approves what gets posted?

You do, or whoever you assign. We build the content and calendar; final say on anything resident-facing stays with your team.

Can you match our brand guidelines?

Yes — logos, colors, tone and voice per community, applied the same way across the portfolio.

Property managers

Which community is silent right now?

Send us the list. We’ll show you what every one of them looks like on the same standard.

Book a portfolio call →

Or reach out directly — james@thomasproductionsco.com · 561.386.0962