THOMAS®

Full-stack real estate marketing · nationwide

Stop marketing your building
like it's 2015.

We're the full content + social + ads + leasing engine that fills buildings — shot, posted, advertised, and leased under one roof. An entire in-house marketing team that isn't actually in-house.

Book a Lease-Up Audit See the work →

Trusted by the teams behind

The full-stack engine

We run the whole thing.
Shoot to leased.

Most operators stitch together a photographer, a social agency, a web vendor, an ad guy, and a leasing tech — five invoices, five hand-offs, no one accountable for the only number that matters: occupancy. We're every one of those functions, run as a single coordinated machine.

📸 Shoot 48-hour photo & video

✂️ Create Edit, cut, caption, brand

📱 Post Social IG, TikTok, FB, YouTube

🎯 Run Ads Paid media + creative

📊 Generate Leads Qualified renter traffic

💬 Nurture Follow-up sequences

🏠 Book Tours Qualified appointments

🔑 Leased Stabilized occupancy

Content-led organic awareness drove the majority of leasing at Grove Central & Metro Edgewater — social before the building opened, tours before TCO, stabilized in months.

Who we work with

Three relationships.
One machine.

We engage each relationship differently, but every pipeline runs through the same command center.

Investment Sales & Brokers

Where we started. Where we still ship fastest.

OM shoots — 48-hour photo + video turnaround
Cinematic property video + drone aerials
3D callout maps that move buyers, not just show units
Lifestyle & amenity shoots for offering packages
Content that sells the deal and seeds the next one

Multifamily development lifestyle content

Owners & Developers

Hand us the building. We take it to stabilized.

3D renderings + animated maps for pre-TCO marketing
Full shoot package — photo, video, drone, lifestyle
Social media management from pre-leasing through stabilization
Influencer marketing and content campaigns
Paid ads + lead generation + renter nurture + tour booking

Property Management

Your on-demand creative studio.

À la carte — whatever you need, any time, any market
Social media + graphics, fair-housing compliant
Order shoots on demand, delivered in 48 hours
One property or the entire portfolio — your call

How everyone wins

The Flywheel.

Every relationship we build creates the next. We shoot for a broker — the owner takes those photos and comes back for social. Social drives awareness. Awareness drives leads. Leads become leases. And a leased-up building becomes the best story a broker can tell on their next deal. One engagement becomes a loop.

01 Broker shoot OM photos & video

02 Owner engages Site + social + brand

03 Social + ads live Pre-TCO awareness

04 Leads flow in Nurtured + booked

05 Building leases up Stabilized occupancy

06 Success story built Content for the next deal

07 Broker refers back New owners, new doors

Brokers who bring us in become doors to the owners. Owners who see the results become repeat clients. The machine grows itself — every building we lease up is a case study, every broker we shoot for is a referral source, and everyone we touch becomes part of the network. We're not waiting for the call. We're already in the building.

Every discipline

Built to run —
all at the same time.

One portfolio's entire marketing — or a hundred properties across the country — moving at once.

3D renderings and architectural visualization

3D Renderings & Maps

Pre-TCO marketing, architectural visualization, animated callout maps for investment packages. Make the building real before it's built.

Photography

Interior, exterior, amenities, aerial. MLS-ready and editorial-quality, delivered in 48 hours.

48-Hour Delivery

Cinematic Video

Branded property films, drone aerials, unit walkthroughs, social cuts for every platform — all in one shoot.

48-Hour Delivery

Lifestyle Content

People, culture, neighborhood, amenities. The content that builds desire and drives qualified renters — not just empty rooms.

Social Media Management

Strategy, content creation, publishing, and community management across IG, TikTok, Facebook, YouTube, and LinkedIn — owned and managed in-house.

Influencer Marketing

Market-specific influencer partnerships that reach the right renters in the right city, not just a big follower count.

Content Creation

Every format, every platform — Reels, carousels, stories, YouTube, short-form, long-form. Original creative that stops the scroll.

Paid Ads

Meta, Google, and programmatic campaigns — creative-first, data-driven. We built the content, so we know what the ad needs before we ever spend a dollar.

Lead Gen, Nurture & Tour Booking

Qualified renter traffic, automated nurture sequences, and appointment booking — the full funnel from first impression to scheduled tour.

Brand Identities

Full property brands — naming, logo, color, typography, voice. We built Metro Edgewater's entire brand identity: banners, signs, signage system, the whole look.

Marketing Graphics

Banners, signs, business cards, website graphics, digital display ads, print collateral. Every branded touchpoint, consistent with the property identity.

Commercials & OM Shoots

Broadcast-quality commercials for properties and ownership groups, and complete OM-ready shoot packages for investment sales transactions.

Pick one piece or hand us everything

À la carte.

Need a single shoot? Just graphics? Brand identity only? We work the whole machine — or we work the one part you need. No package required.

Photography Cinematic Video Drone Aerials 3D Maps Lifestyle Shoot Commercials Social Media Paid Ads Lead Generation Brand Identity Marketing Graphics Banners & Signs Website Graphics OM Shoot Package Gallery Content Shoot

The Lease Machine

When you want to really hit it.

Most lease-ups treat marketing as an afterthought — a ILS listing and a few boosted posts. We treat it like a campaign, because it is. When you want to close a lease-up fast, you need the full machine pointed at one number: occupancy.

The Lease Machine is what happens when we run the whole thing from day one — content, social, ads, leads, nurture, and tour booking coordinated in a single weekly leasing scoreboard. Pre-TCO buzz months before the building opens. Qualified tours before move-in. Stabilized in months, not years.

Grove Central leased to 95%+ from TCO to stabilized in roughly nine months, with less than $7,000 in SEM spend. The content-led organic strategy drove the majority of it.

Pre-TCO content campaign — build the brand before the building opens
Social media management across all platforms
Influencer marketing and content seeding
Paid ads on Meta, Google, and programmatic
Lead generation and qualified renter nurture
Appointment booking + tour coordination
Weekly leasing scoreboard — content and spend refined off real data

Book a Lease-Up Audit →

Grove Central — the proof of concept

Units 402

TCO Jan 2024

Month 1 Leased 30%+

Final Occupancy 95%+

Impressions 4.6M+

Reach 444K+

SEM Spend <$7K

Stabilized Sept 2024

Coverage

Creators in every
city and state.

We've been in the field long enough to build a network of shooters, editors, and crew in every major market. You book one property or fifty — the talent is already in the city.

THOMAS nationwide coverage map — all 50 states

MiamiNew YorkLos AngelesDallasAtlantaChicagoPhoenixDenverSeattleBostonTampaOrlandoNashvilleCharlotteSan DiegoAustinHoustonLas VegasPhiladelphiaMinneapolis MiamiNew YorkLos AngelesDallasAtlantaChicagoPhoenixDenverSeattleBostonTampaOrlandoNashvilleCharlotteSan DiegoAustinHoustonLas VegasPhiladelphiaMinneapolis

Selected work

The results.

Terra Group · Greystar · Coconut Grove, Miami

Grove Central

402 units · Multifamily lease-up · TCO January 2024 → Stabilized September 2024

A 402-unit development in one of the most competitive rental markets in the country. We started building the brand months before the building opened — content, social, and a clear lifestyle identity that made Grove Central feel like a destination before anyone moved in.

The social strategy ran content-first, paid-second. Organic posts drove the majority of early awareness and tour bookings. By TCO, there was already a waitlist. Month one leased 30%+. The building hit 95%+ occupancy by September 2024 — roughly nine months post-TCO.

SEM spend across the full lease-up: under $7,000. The content did the work.

Units 402

Month 1 leased 30%+

Final occupancy 95%+

Impressions 4.6M+

Total reach 444K+

SEM spend <$7K

"That's the best social media campaign I've ever seen."

Michael Walsh · Regional Director, Greystar

Greystar · Edgewater, Miami

Metro Edgewater

Multifamily lease-up · Full brand identity + lease-up campaign

Metro Edgewater needed more than a photographer. They needed a brand. We built it from the ground up — naming strategy input, logo, color system, typography, voice, marketing graphics, banner creative, on-site signage, and every piece of marketing collateral through the lease-up campaign.

Every branded touchpoint — banners, signs, social content, digital ads, the website visual language — came from one place. The result was a building that looked and felt like a lifestyle destination from day one of marketing.

Metro Edgewater and Grove Central are the two highest-performing Greystar lease-ups in South Florida. Neither relied on apartments.com Diamond Plus. Neither had high SEM spend. The only thing they have in common is THOMAS.

See every case study →

"They helped us stay well above budgeted occupancy without high-cost avenues — building an enticing vision that appealed to our audience before we even hit TCO. Without them we'd have failed to separate ourselves in the most competitive market in the country."
Marketing Lead · Multifamily Owner-Operator · South Florida

Client portal

Manage and track every creative in one place.

We give every client their own software portal — a live command center for every property, every asset, every campaign, all in one place. Like having an entire in-house marketing department that isn't actually in-house.

No back-and-forth emails wondering where a shoot is. No chasing down a social report. Every deliverable, every status, every performance metric — visible in real time, from any device.

Live shoot scheduling and status tracking
Creative asset vault — photos, videos, graphics, all organized by property
Social media calendar and performance metrics
Ad campaign dashboards and spend reporting
Lead and leasing pipeline visibility
One-click download for any deliverable, any time

Book a demo →

Client Portal — Property Dashboard

Grove Central Stabilized

Metro Edgewater Active

Shoot Delivery 48h

Social Posts Live

Ad Campaigns Running

Assets in Vault Available

Client Login →

How we work together

Packages & pricing.

We scope every engagement to the property — market, size, timeline, and goals. The tiers below reflect how most clients start. Book a call to get an exact number.

Content + Social

Essentials

Custom pricing — book a call

Monthly shoot day — photo or video
Social media management (IG + FB)
Content calendar + caption copy
Monthly performance report
48-hour shoot delivery

Growth

Custom pricing — book a call

Everything in Essentials
Multi-platform social (+ TikTok, YouTube, LinkedIn)
Influencer seeding campaign
Paid ad creative + light media buying
Lead gen and renter nurture setup
Lifestyle shoot day monthly

Full Machine

Lease-Up

Lease Machine

Scoped per property

Full pre-TCO to stabilized campaign
Brand identity (if needed)
All photography + video + drone
Social + influencer + content
Paid ads — Meta, Google, programmatic
Lead gen + nurture + tour booking
Weekly leasing scoreboard

Investment Sales & À La Carte

Brokers and one-off shoots are priced per project — photography, video, drone, 3D maps, and OM shoot packages. Fast turnaround, no retainer required. Book a call for a same-day quote.

Get a Quote →

Pricing is custom-scoped to your property, market, and timeline. No surprise fees — everything quoted upfront before any work starts.

Origin

In this business forever.

Our first job was shooting a listing for an investment sales broker. Then another. Then 50. Brokers kept asking for more — could we shoot in Tampa next week? Phoenix the week after? Could we brand the property too? Run the social? Run the ads?

Every operator, every manager, every owner kept running into the same wall: a photographer here, a video team there, an agency, an ad guy, a leasing tech — five vendors, five hand-offs, and no one accountable for the only number that matters: occupancy.

So instead of being one more vendor, we built the structure to be all of them — a national network of shooters, editors, and media buyers wired into a single command center. One brief in, every element handled, every property moving in lockstep. Brokers still get their 48-hour listing media. Managers get an on-demand creative studio. Owners and developers get the full machine — pre-TCO buzz, through aggressive lease-up, into stabilized occupancy.

An entire in-house marketing team that isn't actually in-house.

— James Thomas, Founder · THOMAS®

10+years in CRE

50states served

Thousandsof properties shot

Let's get it stabilized

Put the whole machine
to work for your building.

One property or fifty. One city or every city. Send the brief — we'll brand it, shoot it, post it, advertise it, and fill it.