How much does apartment photography cost?

Property photography starts from $2,500 for 75+ professionally edited photos with drone included. Social media management starts from $1,200/month. The Occupancy Engine™, our full lease-up advertising system, is scoped per property based on unit count, timeline, and current occupancy.

What is lease-up marketing?

Lease-up marketing is the content, social media, and paid advertising built specifically to fill a new or repositioned apartment community by a leasing deadline. THOMAS runs this as the Occupancy Engine™: photography and video, social media, paid ads, and a lead-to-lease funnel, all under one team.

How fast can you shoot an apartment community?

THOMAS schedules shoots nationwide within 24–48 hours of booking. Photography is typically delivered in 24–48 hours after the shoot, and video in 48–72 hours.

What is the Occupancy Engine™?

The Occupancy Engine™ is THOMAS's full lease-up marketing system — paid advertising, a lead-capture website, and the lead-to-lease funnel, run by the same team that shoots the property's content and manages its social accounts. Backed by the Attention Guarantee: at least 250,000 local impressions and 1,000+ tour-page clicks in the first 60 days, or the next month runs at no charge.

Does THOMAS only work in Miami or South Florida?

THOMAS is based in South Florida but operates nationwide, with creators and crews in every major U.S. metro and all 50 states, typically on-site within 24–48 hours of booking anywhere in the country.

Do you shoot properties outside of Florida?

Yes — we schedule anywhere in the US within 24–48 hours. We have a production network of shooters, editors, and creators in every city and all 50 states, coordinated in-house.

Can you run our whole portfolio at the same time — every building, every market?

Yes. Because the crew and creator bench are nationwide, content, social, and ads run on every property in parallel, on the same 48-hour standard, whether that's 1 building or 30 across a dozen states.

How fast do I get photos and video back?

Photos are delivered in 24–48 hours and video in 48–72 hours. Revisions turn around next-day.

Do you only do photography, or social and ads too?

Both — and everything between. Photography, video, drone, social media management, influencer marketing, paid advertising, branding, websites, and marketing consulting are all in-house and run by one team.

Do you work with property managers or just owners?

Both — plus developers and investment-sales brokerages nationwide. The work is the same: content and marketing systems that move the leasing needle.

Do you actually work with brokerages, or just owners directly?

Both, and they feed each other. We started in investment-sales listing media and still work with brokerages nationwide. When a broker's building trades, we're often already the relationship the new owner inherits.

How long has THOMAS been doing this?

11 years. Founded in 2013, actively operating since 2015 — starting in investment-sales listing media and building into a full content, social, ads, and leasing firm.

What makes THOMAS different from a regular real estate photographer?

A photographer gives you photos. THOMAS gives you a marketing system — photos, video, social, and ads from one team that talks in real time. When an ad stops converting, we re-cut the hook and it's live the same day.

What if the ad stops converting and needs to change fast?

That's exactly what the one-roof model is built for. We handle the content and the ads, so we pull the clip, re-edit the hook, and push it live the same day — no rebrief, no new shoot budget.

Not an agency. The whole marketing operation.

It’s 2026. Stop marketing like it’s 2015.

We run the ads that lease your building.

We shoot the content, run your social, and put paid ads behind it — so renters show up and units move. One team, same day, nationwide.

Book a lease-up audit → See the proof

Grove Central: 30%+ leased in month one Scheduled nationally in 24–48h Photo & video delivered in 48h Ad dips? New creative live same-day

Proof · In Greystar’s words

“Our two highest-performing lease-ups are Metro Edgewater & Grove Central. Neither used apartments.com Diamond Plus, and SEM spend was south of $7,000 at both. The only thing those two properties have in common is they use THOMAS.”

Michael Walsh · Greystar

30%+Grove Central leased in month one

11xThe national lease-up pace

1,417+Qualified leads

<$7KSearch spend — both buildings

“I’ve never seen a building lease that fast.” — Laura Wentworth, Greystar

Selected clients & partners

The teams that run the market’s buildings already work with us.

What we do

We build the machine.
We run it.
You get leases.

THOMAS is a full-stack content and marketing company built for real estate. We shoot the photo and video, run the social media, buy the ads, and build the funnel that turns attention into signed leases — one team, one connected system instead of a chain of vendors who don’t talk to each other.

Content creationPhoto, video, drone and reels — shot for the ads, not the brochure.

Ad campaignsMeta and Google ads aimed at the renters who fit your building.

Daily managementPosting, captions, community and DMs — done for you.

Lead generationTraffic to landing pages built to capture, straight to your leasing team.

Performance trackingEvery click, form and lease tracked, so you see what’s working.

All of it built for one thing: leasing velocity. For multifamily owners, developers, property managers & CRE brokers — nationwide, since 2015.

Who we work with

Three ways in. One team behind all of them.

Pick your seat. Each page walks you through exactly what we do for you, what it costs, and how fast it moves.

Owners & developers

Lease the building.

The Lease-Up Sprint and the Occupancy Program — content, social and ads, with the result in writing.

See the full walkthrough →

Property managers

Every community on brand.

Social media for your whole portfolio, one standard, priced per property.

See the social program →

Investment sales

Launch the listing.

Photo, video, drone and 3D — scheduled in 48 hours, the delivery date in writing.

See the shoot menu →

Biscayne Shores · MiamiContent that makes renters stop scrolling.

THOMAS social media, ads and leasing dashboard on three phones

One system

Social, ads and your leasing dashboard. One screen.

The feed renters judge you on, the ads that put it in front of them, and the dashboard that shows you every lead — built and run by the same team, so a fix happens the same day.

Your building’s feed, posted daily
Ads cut from footage we already own
Every lead to your phone in seconds
Live reporting you can check anytime

The offer

Two ways to fill a building.

Whether you’re opening the doors or keeping them full, one team runs the whole thing — and puts the result in writing.

In lease-upThe Lease-Up Sprint$50,000 / moThe whole marketing operation for one building, pre-delivery to stabilized. Two guarantees. 90-day minimum. Already leased upThe Occupancy Program$7,500 / moHeads in beds. Fresh content every month and ads aimed only at the units that are open.

Dream outcome

Full, faster

Ahead of your own absorption plan, with fewer concessions.

Likelihood

In writing

250K+ local impressions and 1,000+ tour-page clicks in 60 days — or the next month is free.

Time to results

Days, not months

Crews in 24–48h. Social live week one. Ad fixes the same day.

Your effort

Hand us logins

We shoot, post, run the ads and report. You approve.

See the full walkthrough →Book a lease-up audit

Where we work

Every city.
Every state. All fifty.

There’s no market we don’t shoot in. Creators, shooters, and editors in every major metro and all fifty states — on-site within 24–48 hours of your order, delivered to one standard.

5,000+Vetted lifestyle
creators

50States with creators
on the ground

EveryMajor U.S. market
covered

ThousandsBuildings covered
nationwide

MiamiNew YorkLos AngelesDallasAtlantaAustinNashvillePhoenixDenverCharlotteChicagoSeattle

Home base: South Florida — operating nationwide since 2015.

Selected work

The content everyone eventually calls us for.

Shoots

Aerial Photography

Grove Central — Property Film

Shoots

Interiors

Grove Central — Model Unit

Shoots

Amenity Stills

Biscayne Shores — Pool Deck

Video

Property Film

Grove Central — Sky Lobby Cut

Video

Property Film

Biscayne Shores — Waterfront Cut

Video

Vertical Reel

Grove Central — Aerial Reveal

Investment Sales

Twilight Aerial

Investment Sales — Twilight Series

Shoots

Amenity Stills

Grove Central — Pool Deck

Social Media

Lifestyle

Biscayne Shores — Clubhouse Feature

Investment Sales

Aerial Reveal

Investment Sales — Site Aerial

Social Media

Lifestyle

Grove Central — Community Feature

Shoots

Community

Biscayne Shores — Community

Video

Neighborhood

Grove Central — Establishing Shot

Investment Sales

Twilight Aerial

Investment Sales — Offering Asset

Investment Sales

Property Film · Animated Market Maps

Grove Central — Investment Film ▶

Shoots

Property Photo Shoot

Signature Stills

Shoots

Property Photo Shoot

Interior Series

Graphics

Creative System

Social Program — Graphics

Social Media

Content Engine

Social Creative — Graphics

Branding

Brand Collateral

THOMAS® — Brand & Deck System

Social Media

Creative

Social Funnel — Graphics

Shoots

Aerial Photography

Turnbury Palm Beach Gardens — Aerial

Shoots

Interiors

Turnbury — Interior Series

Shoots

Twilight Series

Solaya — Twilight

Shoots

Amenity Stills

Solaya — Amenities

Shoots

Interiors

Solaya — Model Unit

Shoots

Twilight Series

Alas Over Lowry — Twilight

Shoots

Aerial Photography

Alas Over Lowry — Aerial

Shoots

Aerial Photography

Gardens at Cherry Creek — Aerial

Shoots

Aerial Photography

Del Oro — Aerial

Graphics

Social Creative

Property Social — Graphic 01

Graphics

Social Creative

Property Social — Graphic 05

Graphics

Social Creative

Property Social — Graphic 07

3D Rendering

Photoreal Rendering · Pre-Construction

Grove Central — 3D Rendering

No work in this category yet.

Scroll → · tap any frame to enlarge.

In their words

The people who’d know
keep saying the same thing.

These photos look amazing — so crisp. The sauna photos are incredible!

Regional Marketing · National Owner-Operator

Love it!!!!! Killed it!

Community Manager · National Owner-Operator

There we go! Very nicely done guys!

EVP · National Brokerage

Thank you again — you guys absolutely killed it!!

Associate Director · National Capital-Markets Firm

Our asset manager is thrilled with the photos. I’m sure we’ll be reaching out again.

Marketing Lead · Private RE Owner

Received, thank you! The quality looks phenomenal.

Multifamily Capital Markets · National Brokerage

The photos look great, especially the drone shots. Thanks for the quick turnaround.

Investment Sales · National Advisory Firm

This video is so great! I love it.

Marketing Director · National Owner-Operator

Everything looks amazing.

Senior Community Manager · National Owner-Operator

Love these pictures and greatly appreciate the quick turnaround!

Community Manager · National Owner-Operator

This is amazing!!!

Marketing PM · National Capital-Markets Firm

This is a much better product! Well done.

Principal · Private Equity RE

We agree with the quality of the new videos!

Owner · Multifamily Operator

Looping in James Thomas — who I’d recommend for marketing videos.

Investment Sales · National Advisory Firm (unprompted referral)

These came out looking really good!

Associate Director · National Advisory Firm

A word from the founder

We built THOMAS to be the answer — one team, one roof, one machine working to fill your building.

I’ve sat in rooms where a developer showed me 40% occupancy at month eight — three agencies, two ILS subscriptions, a drone package and a social retainer, all pointing at each other while the building bled. We built THOMAS so that never has to be you: one team that shoots it, posts it, runs the ads and owns the number.

— James Thomas, Founder

Questions we get on every first call

Straight answers.

What does THOMAS do?

We lease buildings. We shoot the photo and video, run the social media, run the paid ads and build the funnel that sends renters to your leasing team — one team, nationwide.

Who owns the content and accounts?

You do. Every photo, video, handle, ad account and lead is yours. If we ever part ways, nothing gets taken back.

How fast do you start?

Crews are scheduled nationally within 24–48 hours. Photos back in 24–48 hours, video in 48–72. Social can be live the first week.

How does ad spend work?

It stays in your own ad account, funded by you, fully visible, never marked up. We run it.

Do you work outside Florida?

Every major U.S. market and all fifty states. Home base is South Florida; the crew network is national.

Can you run a whole portfolio?

Yes. Properties are staggered by phase so they don’t compete for the same crews and dollars, and pricing drops at volume.

Do you only do full programs?

No. Book a single listing shoot, a brand, a website, a 3D rendering or a consult. Start anywhere.

Not an agency. A lease-up machine.

What do you have in lease-up right now?

That’s the only question that matters. If the answer is something, this should be live before the doors open — not after.

Book a lease-up audit →

Or reach out directly — james@thomasproductionsco.com · 561.386.0962

It’s 2026. Stop marketing like it’s 2015.

We build the machine.We run it.You get leases.

Three ways in. One team behind all of them.

Lease the building.

Every community on brand.

Launch the listing.

Social, ads and your leasing dashboard. One screen.

Two ways to fill a building.

Every city.Every state. All fifty.

The content everyone eventually calls us for.

Grove Central — Property Film

Grove Central — Model Unit

Biscayne Shores — Pool Deck

Grove Central — Sky Lobby Cut

Biscayne Shores — Waterfront Cut

Grove Central — Aerial Reveal

Investment Sales — Twilight Series

Grove Central — Pool Deck

Biscayne Shores — Clubhouse Feature

Investment Sales — Site Aerial

Grove Central — Community Feature

Biscayne Shores — Community

Grove Central — Establishing Shot

Investment Sales — Offering Asset

Grove Central — Investment Film ▶

Signature Stills

Interior Series

Social Program — Graphics

Social Creative — Graphics

THOMAS® — Brand & Deck System

Social Funnel — Graphics

Turnbury Palm Beach Gardens — Aerial

Turnbury — Interior Series

Solaya — Twilight

Solaya — Amenities

Solaya — Model Unit

Alas Over Lowry — Twilight

Alas Over Lowry — Aerial

Gardens at Cherry Creek — Aerial

Del Oro — Aerial

Property Social — Graphic 01

Property Social — Graphic 05

Property Social — Graphic 07

Grove Central — 3D Rendering

The people who’d knowkeep saying the same thing.

Straight answers.

What do you have in lease-up right now?

We build the machine.
We run it.
You get leases.

Every city.
Every state. All fifty.

The people who’d know
keep saying the same thing.