Commercial Real Estate Photography · Video · Social Media · Paid Ads
Everyone in your market eventually calls us for the content.
We just stopped waiting for the call.
Most CRE teams run four vendors who never talk — a shooter, an editor, a media buyer, a social manager. When the ad underperforms, fixing it takes six months. We do all of it in-house, so the fix ships the same day.
Trusted by the teams behind
For developers, owners, brokers & management — multifamily & commercial real estate, nationwide.
What we do
CRE Photography & Video
100+ edited photos or a full walkthrough video — drone footage, 16:9 master + 9:16 social cut. Crew confirmed in 24h. Photos back in 24–48h, video in 48–72h.
Social Media
20–30 posts per month — Reels, carousels, static — across Instagram, Facebook, LinkedIn, and TikTok. Community management, DMs, and monthly reporting included.
Paid Ads
Meta campaigns built and managed by the same team that shot the creative — so the ad and the hook are never out of sync. Tied to your leasing goal, not a vanity metric.
Consulting & Strategy
James builds the positioning, the content strategy, and the leasing system — your team executes, or we run the whole machine for you. The expertise is the product.
Consulting-first
Three ways to work with James Thomas.
James Thomas has spent a decade learning multifamily marketing better than almost anyone in the country. THOMAS is what happens when he stops advising and starts building. The expertise is the product — the company is how it gets built.
Consult
James builds the strategy, the system, and the playbook — your team executes. Marketing never stops changing, so the work never really ends. That's the relationship, not a project.
Monthly retainer — strategy sessions, a written playbook, and direct access to James.
Done-for-you
We run the whole machine: content, social, paid ads, branding + websites, and leasing — accountable to your occupancy. You stay on the asset; we deliver the leases.
Monthly engagement — production shoots, 20–30 social posts, ad management, and reporting.
Teach
Courses, a community, and high-touch done-with-you for teams who want to own the engine in-house. We build the playbook and hand your team the keys.
Self-paced course + live community + optional monthly coaching sessions.
The one thing nobody can fake
Content is the Achilles' heel of the entire marketing industry.
The vendor who can't say no
Every ad agency, web vendor, and social team eventually has to call a production company for the video and photo. The content is the one thing they can't manufacture in-house.
Four companies. No real-time connection.
Shooter, editor, media buyer, social manager: four companies who never talk in real time. So when an ad isn't working, a new shoot and re-brief takes months.
One roof changes everything.
We shoot, edit, run the ads, and manage the social ourselves. Ad underperforms? We swap the hook or re-cut the clip and it's live that day — no rebrief, no new shoot, no new budget.
We shoot knowing exactly what the ad needs — because we're the ones making the ad.
The process
Book today. Files in your inbox this week.
Book the shoot
Send us the address and what you need — photo, video, social, or all of it. We confirm the crew and lock the date within 24 hours. No back-and-forth, no coordinator in the middle.
We show up and shoot
A vetted crew in your city — interiors, amenities, aerials, twilight, and lifestyle b-roll. One team, one shoot day, every deliverable captured at once.
Edited and delivered
Photos in 24–48 hours. Video in 48–72 hours. A social-ready 9:16 cut included with every video. Files are web-optimized, MLS-ready, and on-brand — nothing left for you to do.
Crews in every U.S. city. Booked and shooting, nationally, in 24–48 hours.
Examples of our work
Shot by us. Leased because of it.
Photo · 4K video · drone · 3D callout maps · branding · websites in days · paid ads — one team for the work four vendors used to split.
Shoots from $2,500, delivered in 48 hours.
The Lease Machine®
Branding + content + ads + leasing.
One team. One roof.
Agencies separate the people who make the content from the people who run the ads. That's why both underperform. We don't.
Produce the Content
Build the Brand
Run Ads & Capture Leads
We build the machine. · We run it. · You get leases.
≥250,000 local impressions and 1,000 clicks to your tour page in 60 days — or the next month is free. We guarantee the attention we control.
Brokers · Listing media
Where we started.
Where we still ship fastest.
Our origin story is investment sales. A decade of shooting listings for the brokers who actually move deals — cinematic property videos, drone and helicopter aerials, 3D callout maps that show buyers what the comps don't. Built to move buyers, not just show units. Most listings go from shoot to delivery in 48 hours.
Cinematic property video
4K-8K stabilized footage. Hasselblad-quality drone fly-throughs. Walk-through tours of every amenity, model unit, and rooftop. Built for the listing deck, the buyer pitch, and the broker's social.
3D callout maps
Custom-animated maps showing the property's prime location — highways, employers, retail, comp set. The detail buyers actually want to see, animated and integrated into your video.
48-hour turnaround
Crews in every U.S. city. Scheduling confirmed in 24 hours, delivery in 48. Investment sales doesn't wait, and neither do we. Photo, video, drone, 360, helicopter — whatever the listing needs.
Revisions included. If it's not right, we fix it — no extra charge, no re-brief.
Brokers: send us your owners. We make you look brilliant on the listing — and we take care of you for the deals you send.
Investment-sales listing media from $2,500 — 48-hour delivery.
Proof
A decade of work that actually moved occupancy.
A new 402-unit development in one of the most competitive rental markets in the country. We launched social campaigns months before TCO, positioning Grove Central as a lifestyle destination — not just another transit-adjacent building.
TCO Dec '23 → Sept '24
vs. tens of thousands typical
Top-two lease-up in the portfolio.
No Diamond Plus. No discount blast. Under $7K SEM spend. Property website delivered in two days — still the fastest on record. 40+ productions over the life of the building. The same-day creative loop without the six-month lag.
The full engine, on a monthly loop.
Shoot, edit, grid, publish, promote — one team, zero handoffs, for two years straight. 30+ productions. Social audience built from scratch to a community that actually moves tours. Next month is already on the calendar.
"The only thing our two best lease-ups have in common is they use THOMAS."
Regional Marketing Lead, South Florida Portfolio
"They helped us stay well above budgeted occupancy without high-cost avenues — building an enticing vision that appealed to our audience before we even hit TCO. Without them we'd have failed to separate ourselves in the most competitive market in the country."
Marketing Lead, Multifamily Owner-Operator
"That's the best social media campaign I've ever seen."
Michael Walsh · Regional Director, Greystar
In their words
What clients say when the work lands.
Real notes from the marketing managers, brokers, and owners we deliver for — Greystar, Berkadia, Colliers, Newmark, Walker & Dunlop, Related, and more.
WOW — these photos look amazing! I’m very impressed, they’re so crisp and really seem to fit the aesthetic of the property. The sauna photos are incredible!
Love it!!!!! Killed it!
There we go! Very nicely done guys!
Thank you again — you guys absolutely killed it!!
Our asset manager is thrilled with the photos. I’m sure we’ll be reaching out again in the future.
Fantastic job on the video!
Received, thank you! The quality looks phenomenal.
The photos look great, especially the drone shots of the pool and pool deck. Thanks for the quick scheduling and turnaround.
This video is so great! I love it.
That video is awesome! Thanks for sharing!
Everything looks amazing.
Love these pictures and greatly appreciate the quick turnaround as well!
These are great and will give us exactly what we need to stage. Thanks for the quick turnaround.
This is amazing!!!
These came out looking really good!
This is a much better product! Well done.
We agree with the quality of the new videos!
Another great video! Thanks for all the hard work guys.
Coverage
We work nationwide.
Vetted crews in every major U.S. market — on the ground and shooting within 24–48 hours of a booking. One studio, one standard, coast to coast.
The expertise is the product.
A decade making real estate impossible to scroll past.
James Thomas advises the strategy; THOMAS builds it. The consulting sets the direction — the company is the execution arm that ships the work.
We're the full-stack content and leasing firm that started in investment-sales listing media and grew by being the team that could always make the content — fast, on-brand, and built knowing exactly what the ad would need.
Tiers, not quotes.
Simple to start. Built around your building.
Anywhere else the shooter, editor, media buyer, and social manager are four companies — so fixing an ad takes six months. Here it's one roof, same day.
Nothing basic is hidden behind a call — the only thing we scope live is the leasing engine, because it's built to your building.
Put it all under one roof.
Fifteen minutes with James. We'll teardown your current content, social, and ad spend — what's working, what's wasting money, and exactly what we'd do to stabilize faster. No pitch.
Book a Call →@thomasproductionsco · james@thomasproductionsco.com · 561.386.0962
One team · three front doors
Pick the door that fits your seat.
Same studio, same standard — three brands, each built for a different buyer.
Start here
Start where it's easiest: your social, handled.
Daily content, a managed inbox, creative refreshed every month. The simplest line in your budget — and the front door to the whole machine. Most clients start here; when you see what daily social does to tours, we build the rest.
Social from $3,000/mo.